Apple: Selling Ice Cubes to Eskimos

From the iPod to the iPhone to the iPad, Apple has a nearly perfect track record of re-energizing lackluster product spaces. FaceTime, the company's take on the video phone, is no different.

Apple will become the greatest sales organization in the history of business when it manages to convince the public that it really wants a video phone. It was Apple, after all, that proved that there is indeed a market for MP3 players. Before the iPod came along, the market was unfocused.

By all rights, Sony should have owned the space, but it was Apple's vision of a closed system that was the clincher. In the process of opening up the MP3 player market, Apple also opened up the idea of selling music online, eventually winning over the music industry. It's a remarkable feat that has been overlooked, in light of more recent developments.

The iPod became ridiculously successful, paving the way for the company's next challenge, the iPhone. No one in their right mind (save for those who saw the device in advance) would have predicted a similar level of success for Apple's first smartphone. After all, these types of phones have been around for over a decade, and even moneybags Microsoft couldn't figure out the market. It was moribund.

Once again, Apple changed the model. This time the company turned the smartphone into an app phone and did away with the stylus that everyone was losing all the time. Apple also developed the App Store, another closed system that it could control. It only took a few key strokes that no one else thought of, and then bingo—mega success!

There was only one more space that Microsoft had attempted and failed. More than a decade ago, Bill Gates bragged about how the tablet was going to take over the world in the following three or four years. There was a mini-boom in development, as laptop makers went crazy developing for the space. And then they realized that no one was interested. Within that predicted three year period, the market actually died, except for a couple of niche manufacturers. And then, boom! Here comes the iPad. Apple's tablet was an immediate, runaway success, even after all of the bad market that preceded it.

Apple is doing nothing more than addressing exactly what is wrong with all of the previous initiatives. Microsoft was an obvious target because the company had executed very few of its own original ideas. The company prefers to "embrace and extend" the work of others, but it did have the right ideas. Apple has run out of stagnant Microsoft ideas, unless it decides to challenge Word or some other boring enterprise stuff. So, how about a bigger challenge? How about a video phone?

I first saw a video phone as a little kid. AT&T had some sort of futuristic pavilion at Disneyland, showing off the "Picture Phone." The company claimed it was the phone of the future. It was a clunker. The product was introduced at the 1964 World's Fair. The company expected to sell millions. Ultimately, very few were sold and the product died. Over the years, various companies have resurrected the idea. Again, no traction.

In recent years, video was added as an optional feature on Yahoo and MSN chat, utilizing cheap cameras from companies like Logitech. Skype soon followed suit. After nearly 50 years, the public had warmed up to having some video intrusion in their lives. But no one had the marketing muscle or gumption to re-promote the "Picture Phone" concept. No one until Apple. It's the same fractal: find a languishing idea, rethink it, and then push it with the aid of compelling advertising. Boom. Now everyone's talking about FaceTime.

The irony is that FaceTime is probably the most clunky of Apple's juggernaut ideas, since it requires a Wi-Fi connection to work. Even so, the company is selling a lot of phones, thanks to ads for the feature.

Before I wrap up, I should mention that a key component to the company's success is well orchestrated ad campaigns. It's hard to believe that Microsoft spends three times more money on marketing than Apple. I was stunned when I saw those numbers in Advertising Age. There is generally nothing memorable about the company's ads. Recently, the company tried to confuse people by showing various nudniks who claim to have invented Windows 7. What kind of message is that?

So, what's next for Apple? No one has ever gotten traction for genuine interactive TV. Apple has to be looking at that sometime soon. Just you watch.

Permalink |

195 thoughts on “Apple: Selling Ice Cubes to Eskimos

  1. Pingback: international removals ireland

  2. Pingback: Cosmetics & Beauty Supply

  3. Pingback: venta de papas en santiago

  4. Pingback: apk downloads

  5. Pingback: free download

  6. Pingback: Hindi Sex Story

  7. Pingback: Skrota bilen

  8. Pingback: Skrota bilen

  9. Pingback: Skrota bilen

  10. Pingback: child abuse

  11. Pingback: foundation

  12. Pingback:

  13. Pingback: hucog 10000

  14. Pingback: bad credit home loans

  15. Pingback: photography jobs

  16. Pingback:

  17. Pingback: oral steroids online

  18. Pingback: assistencia informatica

  19. Pingback: hlthailand

  20. Pingback: click here to find an attorney

  21. Pingback: facebook password

  22. Pingback: UK Chat Rooms

  23. Pingback: Free Adult Chat

  24. Pingback: Where to buy creative gifts in Dubai?

  25. Pingback: see this site

  26. Pingback: lowest price

  27. Pingback: economics tuition

  28. Pingback: check here

  29. Pingback:

  30. Pingback: mca scam

  31. Pingback: Best Best Online News in the World

  32. Pingback: Best Best Online News in the World

  33. Pingback: Best Online Tamil News

  34. Pingback: Best Best Online News in the World

  35. Pingback: Best Best Online News in the World

  36. Pingback: Best Best Online News in the World

  37. Pingback: Best Best Online News in the World

  38. Pingback: GVK Biosciences

  39. Pingback: VideoJelly

  40. Pingback:

  41. Pingback: Songspk

  42. Pingback: CEO Mark Hurd

  43. Pingback: magasin hermes

  44. Pingback: hermes store sydney

  45. Pingback: rebecca minkoff sale

  46. Pingback: merrell on sale

  47. Pingback: marmot men's jackets sale

  48. Pingback: arcteryx jackets outlet

  49. Pingback: canada goose canada store

  50. Pingback: Pierre Hardy outlet

  51. Pingback: emu outlet online

  52. Pingback: adidas outlet coupon

  53. Pingback: cheap Sergio Rossi

  54. Pingback: belstaff trialmaster sale

  55. Pingback: michael kors online shop

  56. Pingback: ugg online

  57. Pingback: sale prada bags

  58. Pingback: parajumpers nyc

  59. Pingback: marmot store online

  60. Pingback: coach bags outlet

  61. Pingback: vrai ceinture hermes

  62. Pingback: victorias secret store finder

  63. Pingback: sac hermes kelly pas cher

  64. Pingback: cheap Merrell Shoes

  65. Pingback: sergio rossi sale

  66. Pingback: lk bennet shops

  67. Pingback: canada jackets on sale

  68. Pingback: football jerseys for sale

  69. Pingback: marmot on sale

  70. Pingback: Callaway Golf online

  71. Pingback: patagonia jackets outlet

  72. Pingback: coach diaper bag outlet store online

  73. Pingback: Louis Vuitton Outlet Online

  74. Pingback: birkin hermes

  75. Pingback: ray ban clubmaster prezzo

  76. Pingback: merrell outlet online

  77. Pingback: fake id washington

  78. Pingback: oaklley

  79. Pingback: scannable fake id uk

  80. Pingback: arkansas fake id

  81. Pingback: Occhiali da sole Uomo e Donna Outlet Italia

  82. Pingback: buy fake id online

  83. Pingback: fake id free

  84. Pingback: hunter rain boots in stores

  85. Pingback: cheap mammut

  86. Pingback: parajumpers wiki

  87. Pingback: ray ban occhiali da sole modelli

  88. Pingback: occhiali da sole ray ban clubmaster

  89. Pingback: oakley sale

  90. Pingback: fitflop shoes outlet

  91. Pingback: merrell for sale

  92. Pingback: where can i buy louis vuitton online

  93. Pingback: order barbour online

  94. Pingback: michael kors outlet store

  95. Pingback: factory mk outlet

  96. Pingback: cap hermes port frejus

  97. Pingback: scannable fake id

  98. Pingback: arcteryx ceres sale

  99. Pingback: best fake id sites

  100. Pingback: roberto cavalli watches sale

  101. Pingback: mulberry bags outlet

  102. Pingback: parajumpers sizing

  103. Pingback: cole haan shoes outlet

  104. Pingback: fake id

  105. Pingback: just cavalli online store

  106. Pingback: where to buy cheap hunter boots

  107. Pingback: coach handbags outlet

  108. Pingback: Alexander Mcqueen Outlet

  109. Pingback: marmot limelight 3 tent sale

  110. Pingback: เครื่องยนต์รถบรรทุก

  111. Pingback: arcteryx theta svx sale

  112. Pingback: coach handbags outlet

  113. Pingback: arcteryx alpha sv sale

  114. Pingback: stuart weitzman sale shoes

  115. Pingback: official ugg online store

  116. Pingback: pink outlet store online

  117. Pingback: patagonia jackets outlet

  118. Pingback: hermes en bourse

  119. Pingback: hermes parfum

  120. Pingback: ray bans sale cheap

  121. Pingback: cheap oakley radarlock

  122. Pingback: outlet ray ban

  123. Pingback: cheap ray bans sunglasses outlet

  124. Pingback: ray ban sunglasses cheap

  125. Pingback: rayban sunglasses outlet

  126. Pingback: fake id master

  127. Pingback: cheap fake id

  128. Pingback: make a fake id online

  129. Pingback: florida fake id

  130. Pingback: fake Virginia id generator

  131. Pingback: fake id maker online free

  132. Pingback: fake Iowa id card

  133. Pingback: easy fake id

  134. Pingback: fake id cards uk

  135. Pingback: can you get arrested for fake id

  136. Pingback: buy Alabama fake id

  137. Pingback: floridafakes

  138. Pingback: id united states

  139. Pingback: fake id maker near me

  140. Pingback: Michigan fake id

  141. Pingback: buy a fake drivers license online

  142. Pingback: novelty cards fake id

  143. Pingback: Air max pas cher

  144. Pingback: easiest license to fake

  145. Pingback: new texas id card

  146. Pingback: Air max pas cher

  147. Pingback: fake id in Kansas

  148. Pingback: print fake id online

  149. Pingback: fake Maryland driver's license

  150. Pingback: fake Wyoming identification card

  151. Pingback: fake id scannable

  152. Pingback: fake id Minnesota

  153. Pingback: fake california id vs real

  154. Pingback: how to make a fake Idaho driver's license

  155. Pingback: great fake id

  156. Pingback: Alaska fake id laws

  157. Pingback: Hawaii fake id

  158. Pingback: making a fake id online

  159. Pingback: fake id penalty Mississippi

  160. Pingback: md fake id

  161. Pingback: SouthDakota fake id

  162. Pingback: Texas fake id

  163. Pingback: fake Tennessee id

  164. Pingback: create fake id

  165. Pingback: fake Maryland id card

  166. Pingback: fake id in Indiana

  167. Pingback: the best fakes

  168. Pingback: is it illegal to use a fake id

  169. Pingback: Kansas id fake

  170. Pingback: possession of a fake id

  171. Pingback: Wyoming fake id for sale

  172. Pingback: signs of a fake id

  173. Pingback: fake id printer

  174. Pingback: va fake id

  175. Pingback: Louisiana fake id template

  176. Pingback: how to get an fake id

  177. Pingback: sac hermes victoria

  178. Pingback: golden goose 38

  179. Pingback: 1956 Presentations

  180. Pingback: Nyhistoria

  181. Pingback: Vibro plates in Maynooth

  182. Pingback: Home

  183. Pingback: B2B Capital

  184. Pingback: weibsite

  185. Pingback: Roof Cleaning Dublin

  186. Pingback: golden goose baskets

  187. Pingback: hermes informatique

  188. Pingback: foulard hermes

  189. Pingback: golden goose deluxe brand

  190. Pingback: hermes ceinture

  191. Pingback: basket golden goose

  192. Pingback: foulard hermes vintage

  193. Pingback: prix sac hermes

  194. Pingback: golden goose taille 35

  195. Pingback: hermes birkin 35

Leave a Reply